Business Ideas | Small Business Ideas: How to Start a Home-Based Photography Business

Tuesday, April 30, 2013

How to Start a Home-Based Photography Business

Home-Based Photography Business

If you enjoy taking pictures and you are good at it, you might think about starting your own home-based photography business. Photographers often get business by word-of-mouth marketing and displaying their work to others. Working out of your home can allow you to create your own studio or even allow you flexibility to go to the client’s location for the photographs. Start out by recruiting your family and friends to be the subject in your pictures to allow you to build a portfolio of your work.

Step 1

Create your home-based photography business plan. Visit the Small Business Association for samples of business plans to get you started. A business plan will give you a broader vision for how you want to conduct your business. Decide whether you will use your own name for your photography business or create a new name to operate under. If you come up with a new business name, register it with your state to use it legally.

Step 2

Purchase your equipment. Decide what type of camera you will use and purchase lenses and other camera accessories needed. If your photography business will be studio based, you will need lighting, backdrops and props. Entrepreneur, an online business resource, shows the average start-up costs of a freelance photography business to be $2,000 to $10,000.

Step 3

Create business pricing packages and draft contract templates for your clients. Coming up with these before you open your business will help you to run your business without having to worry about these details. You can always edit them later if you need to. Hire an accountant to worry about the business paperwork so that you can focus on doing what you do best.

Step 4

Home-Based Photography Business

Build your portfolio. Start taking pictures of anyone and anything you can. The more diversified portfolio you have, the better idea it gives potential clients about what types of photos you can take for them. Practice taking portraits, casual and formal types of photographs indoors and outdoors.

Step 5

Market yourself. Set up a website to display and sell your work. Attend local markets and fairs to give out business cards and get your name out to the public. Start networking with local business executives and attending business to business events. Setup social media accounts and use social media to communicate with the public about your work and special projects you are working on. All of this will get your name out to the public and get people interested in your services.

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How to Start a Home-Based Photography Business

How to Start a Home-Based Photography Business

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Easy Tips and Ideas to Start Business

Although anyone can start a business, many people fail because of a bad product or improper research. If you want to start your own business, you can improve your chances for success before you even begin. In order to make your business successful, start strong and make sure that your idea will hold out for the long haul.

Have a Good Product

Ensure that you plan to sell something useful. Although you may think that your product is important or special, that doesn't mean the general public will agree. Ask friends, family and strangers what they think of your product. If they don't seem that interested, ask them why. With their suggestions, you can either improve the product or scrap the idea completely. According to Brad Sugars of Entrepreneur magazine, most small businesses fail because they sold a product that didn't have an adequate market. This also applies to small businesses that provide a service. A lawn-care business might be useful for part of the year in a northern state, but it is in-demand year-round in the south. Consider whether people will actually want to use your service and get constructive advice from those not afraid to give their opinion.

Research Local Businesses

Research local companies before starting up your own business. This will not only give you an idea of the amount of competition you will have, but it will also help you price your product or service. If you're looking to start a wedding photography business, you may find during your research that the market is over-saturated in your area. If not over-saturated, you should contact each business and ask them for a price list. Alter your prices so you can stay competitive with the competition in town. Researching similar local businesses will also help you decide where to locate your business location. Try not to start up a store or office close to another business of your type. If your small business is located away from similar business types, this will cause locals to choose you over businesses that are farther away from where they live.

Get Professional Advice

You may know someone who has started their own successful business. Ask him for advice and listen to his stories of how he started his company. You may gain useful advice on the good and bad ways to start a business. Local entrepreneurs can also introduce you to local product providers or advertisers that you may not have met without their help. Accept any advice with open arms, especially if the advice is coming from someone successful in the area.

How to Calculate Business Start Up Costs

Starting a business in no easy endeavor. It takes a great deal of research, perseverance and hard work. While sweat equity will make your small business more successful, you will most likely need real capital to get the business started. Before you start raising capital and/or investing your own funds, the first thing you need to do is determine the total start-up costs.

Step 1

Determine your costs of sales. For most small businesses this means inventory, the cost of raw materials, manufacturing equipment, shipping, packaging, and warehousing. However, not all businesses sell products. In this case, the cost of sales is primarily the direct labor involved in making the sale. For example, to open a small shoe business entails purchasing enough inventory ($10,000) to stock the store.

Step 2

Determine professional fees. Planning your business structure, i.e., limited liability corporation or general partnership, means hiring an attorney. There may also be the need to pay an attorney for help with establishing trademarks, copyrights, and patents. In this scenario, that puts total professional fees at an estimated $20,000.

Step 3

Determine technology costs. Technology can greatly reduce the cost of labor for small business if used effectively. Most small businesses require computers, printers, cell phones, website development, Internet access, software applications, information security, data storage, and outsourced information technology (IT) consulting. If the cost of technology is $10,000 to start, add an additional $5,000 a year for maintenance (hint: maintenance is not included in start-up costs).

Step 4

Determine administrative costs. This varies with business types and may include items such as business insurance, office supplies, product packaging, parking, rent, express shipping, desks, chairs, fax machines, phones, or anything else necessary to operate the business daily. A good estimate for start-up administrative costs would be $5,000 for the first six months.

Step 5

Determine initial sales and marketing costs. Now that you have your product, you need to let folks know about it. Sales and marketing costs generally include marketing materials for presentations, printing stationery, business cards, advertising, trade show events, and public relations. These initial sales and marketing costs can add up to $3,000.

Step 6

Determine the wages and benefits needed to secure a staff. This includes employee salaries, benefits, workers compensation, and payroll taxes. Let's put the cost of wages and benefits estimated at $20,000 for the first three months of business.

Step 7

Add all costs associated with starting the business for a total. Be sure to only include business start-up costs that will be incurred in the first three to six months of operations. For this example, the calculation is: $10,000 + $20,000 + $10,000 + $5,000 + $3,000 + $20,000 = $68,000.