Thursday, January 15, 2015

How to Start a Juice Bar | Business Ideas

Juice Bar | Business IdeasA juice bar is an establishment that primarily serves prepared juice beverages such as freshly squeezed or extracted fruit juices, juice blends, fruit smoothies (a thick fruit drink, often iced), or other juices such as fresh wheat-grass juice. Sometimes other solid ingredients or nutritional supplements may be added as boosters, such as fresh bananas, eggs, nuts or nut butter, bodybuilding supplements, soy protein powder or others such as whey or hemp protein powders, wheat germ, or Spirulina (dietary supplement) or Chlorella. Also if less juice is used with these same ingredients drinks called health shakes may be produced. Juice bars share some of the characteristics of a coffeehouse, a soda fountain, a cafe, and a snack bar. Juice bars may be stand alone businesses in cities, or located at gyms, along commuter areas, near lunch time areas, at beaches, and at tourist attractions.

The juice bar business started to boom in the mid-90's thanks to an increasing demand for easy, tasty yet nutritious beverages and snacks for health-conscious consumers. Whether you're selling your own unique blends of fruit juices, adding vegetables and vitamins to the mix, or even selling solely organic juices, there are a number of different approaches to run a juice bar. 

Opening a juice bar requires good planning and strategic marketing to outshine the competition, so read the following steps to learn how to open a juice bar:-


What Do I Need to Start a Juice Bar?

Juice bars are known for their tantalizing combinations of fresh fruit and vegetables, appealing to customers who like to start their morning with ginger-infused apple juice or power through a workout with blueberry-pomegranate juice boosted with protein powders. Juice bars are squeezing out ample profits in today’s market, together with smoothies scoring $3.4 billion in sales in 2010.

History of Juice Bars

Juice bars entered the mainstream scene during the 1990s. Shortly afterward, independent juice bars began to give way to larger corporate juice bars. While the phenomenon began in the U.S., it quickly spread to Canada, Australia and the United Kingdom.

Standard Equipment

Juice bars will need a variety of juicing machines, cups of varying sizes, lids, straws, napkins and equipment for cleaning machines. You’ll also need cash registers or computers, point-of-sale software, writing pads and pens, and attractive menus. Consider buying recycled paper goods or goods made from sustainable materials to promote your juice bar’s commitment to healthy living.

Vendors

Juice bars rely on vendors to bring in supplies of fresh fruits and vegetables for juice beverages. When possible, opt for organically or locally grown produce to market your juice bar’s quality offerings. If you’re not juicing onsite, contract with vendors to supply fresh, quality juice. You’ll also need suppliers for added supplements, such as vitamin C, ginseng, mint or garlic.

Opportunity for Retail

Your juice bar business can retail other items in addition to fresh-fruit beverages. These could be consumable, including smoothies, bagels, bottled water or whole fresh fruit. You might also sell durable to-go cups, branded hats or vitamin supplements.

Franchise Opportunities

Starting a juice bar can happen in two ways: you can choose to open your own independent juice bar, or buy into a franchise. Buying into a juice bar franchise allows you to access the customer base established by well-known juice bar companies. Another benefit to partnering with a franchise is accessing support and resources from the parent company. Disadvantages might include expensive franchise fees, and diminished autonomy in recipe development and store decor.

Instruction:

Steps

1. Study successful juice bars that you know of, and analyze their products as well as their marketing strategies. By learning from the best in the juice bar business, you can prevent yourself from making beginner's mistakes.

Figure out their top selling juices or other products.
  • Determine the demographic they target. For example, students have different consuming and spending habits from young families. Knowing your target demographic's taste will help you mine that demographic as a customer base.
  • Study their marketing strategies to see how they reach their consumers, as well as how they package their message.
  • Look into the costs of real estate for your juice bar. You can either rent or buy real estate, depending on your financial situation. Remember to look for an area that can supply the necessary number of customers to make your juice bar profitable.
  • Calculate the costs of necessary supplies, including ingredients for your juices, industrial kitchen equipment, cleaning supplies, business software programs, and furniture.
  • Outline a budget for marketing that includes advertising online and in print, promotional offers, and even local television commercials.
3. Look for investors to put up the capital for your juice bar business. This can be a bank, a private investor, or a major investment company.

4. Choose the investor that understands and approves your business plan, and offers you the best financial deal.

5.Find your venue once you have your financial base worked out. Choose a venue for your juice bar that is easily accessible and visible to the public.

6.Order all of your equipment and supplies such as blenders, juicers, orange presses, an ice machine, fresh fruit and vegetables.

7. Interview and hire employees. Be sure to hire people who are both friendly and upbeat, as well as efficient and responsible.

8. Advertise your juice bar with flyers and in the local paper, as well as on the Internet and local radio.

9. Open a juice bar with a big celebration and lots of free samples to get your customers acquainted with your products.

Tips

  • Think up fun and catchy names for your products.
  • Consider adding healthy snacks to your juice selection.
  • Choose a venue with plenty of pedestrian traffic, for example near a college campus or busy fitness center.

Warnings

  • Avoid overbuying supplies, as fresh ingredients are highly perishable, and always keep your line of supply open.

Things You'll Need


Reference:

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