Seasoning is the process of adding salt, herbs, or spices to food to enhance the flavor. Seasonings include herbs and spices, which are themselves frequently referred to as "seasonings". However, Larousse Gastronomique states that "to season and to flavor are not the same thing", insisting that seasoning includes a large or small amount of salt being added to a preparation. Salt may be used to draw out water, or to magnify a natural flavor of a food making it richer or more delicate, depending on the dish. This type of procedure is akin to curing. For instance, sea salt (a coarser-grained salt) is rubbed into chicken, lamb, and beef to tenderize the meat and improve flavor. Other seasonings like black pepper and basil transfer some of their flavor to the food. A well designed dish may combine seasonings that complement each other. In addition to the choice of herbs and seasoning, the timing of when flavors are added will affect the food that is being cooked. In some cultures, meat may be seasoned by pouring sauce over the dish at the table. A variety of seasoning techniques exist in various cultures.
Spices and dried herbs wrapped up in neat packages make cooking more convenient. Some people are a little confused on which herbs go with what foods or how to use a certain group of seasonings. For example, cumin and cilantro are mainstays of Mexican and Southwest dishes but many cooks unfamiliar with those cuisines don't know that. Your seasoning business helps them select the right spices and helps your bank account grow.
