
Starting a toy business will be a challenging endeavor, but seeing and selling a product that was born of your imagination will be reward enough for all your hard work. The hours will be long, and you will likely face rejection, but following your idea through will make all the difference in the world. Ruth Handler, creator of Barbie, was laughed out of the National Toy Convention in New York. People said that nobody would buy her dolls, but Ruth refused to give up. Eventually somebody did buy her dolls, and Barbie single-handedly turned a floundering Mattel into a toy manufacturing giant.