As the head of an advertising
agency, you're the white knight for other business owners. You're the solution
to their problems, you bring relief to the very thing that keeps them up all
night--how to make more money and succeed. You're the person to launch
businesses and cause companies to make millionaires.
Instructions
1.Learn advertising. Take copy writing
and graphic artist courses at a local college. Your instructors will give you
projects, then provide you with feedback. Save the finished product for your
portfolio. Volunteer your new advertising and graphic art skills at a local
church and non profit organization. Save copies of your work as part of your
portfolio.
2.Follow your studies up by reading
Claude C. Hopkins "My life in Advertising" and "Scientific
Advertising."
3.Prepare a resume listing your
schools and experiences. Make a hard copy of your portfolio. List copies of your
advertising and graphic art work. Submit a resume, cover letter and a few
samples to an advertising agency.
4.Gain experience working at the
advertising agency. Do work involving both copy writing and graphic art. Work in
the accounting department. Future prospects could turn you down if you don't
have experience.
5.Determine if you're going to be a
freelance advertising agency or one that works from an office building. Obtain
a business license in either case. If you're going to work out of an office,
get building, fire and safety inspections. Your location is very important.
Pick a location that offers exposure to potential business customers.
6.Come up with a business and
marketing plan. Use your copy writing and graphic artist skills to market your
service.
- Know Bernard B. Kamoroff's "Small Time
Operator" like the back of your hand before starting a business. In
fact, don't do anything to start your business before reading this book.
- Contact your small business development organization before starting a business to learn what you need in terms of licenses, inspections and records. They want to help you succeed before you start, as successful businesses bring jobs to your region.
- Read Claude C. Hopkins two books, "Scientific Advertising" and "My Life in Advertising." If you plan on starting an advertising company, this book should be your bible. You should also read John Caples' "Tested Advertising Methods." This book should be a co-bible at your advertising agency. Both books should be required reading once you gain employees.
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I think advertising agency can be great for creative & effective advertising campaigns and yes you said it right that when you are looking to start advertising agency you should have good amount of working experience at advertising agency.
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Advertising Agency, Advertising Agency Business, How to Start an Advertising Agency Business
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