Starting up a floral business provides an opportunity to work for
yourself and be your own boss. This type of business appeals to
individuals who enjoy working with plants and cut flowers. Operating a
floral business requires basic knowledge of plant care, including flower
types and their individual characteristics. Like other types of businesses, carefully planning your floral business, including aspects
such as finances, advertising and customer service, can help optimize
your chances of success.
Step 1
Write out a business plan. This initial step can help you create a road-map for your
floral business. Include your goals in your business plan; outlining
certain methods you will follow to attain your goals. Outline your
expedited costs for start up, including any loans you may need to
obtain. Include your expected operating costs, such as rent, utilities,
advertising, employee wages, taxes and supplies. Include methods for
repaying any loans or purchasing inventory. A detailed plan can help you
avoid unforeseen expenses.
Look
for a location to set up your floral business. Placing your business in
a high-traffic area may draw in customers and help you minimize your
advertising expenses. Contact local malls and shopping centers to ask
about available spaces for rent. Avoid locations near existing floral businesses, including those near grocery stores that contain floral
departments.
Purchase
supplies for your floral shop. This type of business requires special
fixtures, such as lights that encourage healthy plant growth and large
coolers to store cut flowers. Save some money by purchasing used items
from business owners going out of business or downsizing. Contact plant nurseries to set up credit lines for plant and flower purchases.
Step 6
Advertise
your new business. Select media programs or publications that appeal to
your clientele. For instance, advertise in your newspaper’s annual wedding insert to attract individuals planning to get married. Broadcast
radio and television advertisements right before major holidays, such
as Valentine’s Day and Mother’s Day. Encourage new customers to return
by mailing out discount fliers.
Starting up a floral business provides an opportunity to work for
yourself and be your own boss. This type of business appeals to
individuals who enjoy working with plants and cut flowers. Operating a
floral business requires basic knowledge of plant care, including flower
types and their individual characteristics. Like other types of businesses, carefully planning your floral business, including aspects
such as finances, advertising and customer service, can help optimize
your chances of success.
Consult
your local government to determine what types of licenses and fees they
require. Fill out any required business applications for your retail business. Contact the Internal Revenue Service to apply for your
business identification number, the number that you will use on tax documents.
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