Starting a travel vacation business requires training in the travel
business, knowledge of favorite vacation destinations and surrounding
accommodations, and a constant stream of up-to-date information on
travel warnings and advice from various government and professional
travel sources. Little equipment or upfront investment is required as
most of the business start-up capital is directed at advertising the
business to the intended target market. Specialize in a specific type or
types of travel destinations and create a successful business in the
vacation niche of the travel industry.
Step 1
Decide on a specific, specialized type of vacation for the business to offer, such as vacations for families with small children, vacations in rural areas or vacations to theme park designations, learning everything possible about these specialty destinations, the surrounding accommodations and any tips or tricks to give clients something special in their experience that only insiders could know and provide.Step 2
Research the demographics of the business's intended geographic area. Through this research, determine the approximate number of potential customers for the business and the approximate revenue available to the business from these sources. Count families, individuals and businesses in the area who might benefit from the types of vacations the business specializes in.Step 3
Create a business plan complete with short- and long-range revenue goals and
financial forecasts based, at first, on best-guess cost estimates.
Replace the guesses with real world numbers as the business grows.Step 4
Investigate courses and training programs at local colleges in travel and hospitality. Online courses that train travel professionals are also available. Get as much training in the mechanics of finding and booking travel as possible.Step 5
Outfit the business with reliable business equipment such as a computer, printer, telephone and copier/scanner/fax.Step 6
Based upon your advertising budget as established in the business plan, create an advertising campaign complete with print and/or taped ads. Feature the ads to your demographic market.Step 7
Travel continually to destinations the business promotes in order to give clients first-hand information about their vacation travel options.Step 8
Join every travel-oriented professional association available to stay current within the industry and keep up with what your competition is offering the public. Offer to teach local college seminars or speak at company retreats on travel-related topics to gain extra exposure.Step 9
Design
a trade show booth. Register for and attend every local home and garden
trade show possible to make direct contact with large numbers of
potential consumers at a time.
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