How to Create a Safari Brochure

A brochure is an excellent promotional piece for a safari company. It gives potential clients something tangible to review and share with family and friends. A brochure filled with photos creates a visual idea of what the safari experience would like. When creating a safari brochure, it is important to consider software, audience, storyline, layout and production.

Step 1

Choose a software program. To create a safari brochure, you will need a computer program to lay out text and photos. Novice users can use something as simple as Microsoft Word, which comes with built-in brochure templates. Advanced users should consider Adobe Photoshop or In Design, which are industry-standard layout software programs.

Step 2

Analyze your audience. As you create your safari brochure, consider your target audience. Are you marketing to budget travelers or travelers with a higher budget? What is your audience likely to value in a safari--comfort, safety, the sense of "roughing it?" Understanding your audience allows you to create an informative brochure and valuable marketing tool.

Step 3

Develop a brochure story. The best brochures tell a compelling story with a continuous flow of text and imagery. Write a simple outline of the brochure story that emphasizes the things that are important to possible safari-goers. For example, if marketing to adventurous travelers, the brochure story might focus on the exciting and dangerous aspects of a safari. Highlight the features of your safari that set it apart from your competitors--do you camp within sight of elephant herds? Will you get closer to lions than any other outfitter? Use compelling language and provide subheads for easy scanning of the brochure.

Step 4

Design a layout. Using a software program, lay out your text and photos in a logical manner. Use bright, eye-catching photos with lots of color. If possible, choose images that show action or photos from past safari adventures. Include captions to increase the excitement of different experiences. When formatting your text, use bold fonts and colors to draw attention to important concepts. If your prices are excellent, for example, be sure that they are displayed prominently.

Step 5

Print your brochure. Printing is one of the most important steps in producing a quality safari brochure because a quality product will be more convincing than a photocopied flyer. This is particularly true if your safari is on the higher end of the price structure. Call several different printers for quotes. Ask for a proof before the final print run so you can review the quality and check for final errors.

References (2)

• Designing a Professional Brochure
• How to Create a Safari Brochure

Resources (1)

• How to make a brochure with Microsoft Word

About the Author

Elizabeth Smith has been a scientific and engineering writer since 2004. Her work has appeared in numerous journals, newspapers and corporate publications. A frequent traveler, she also has penned articles as a travel writer. Smith has a Bachelor of Arts in communications and writing from Michigan State University.

Photo Credits (2)

• Create a Safari Brochure
• Create a Safari Brochure