Clothing is fiber and textile material worn on the body. The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies. The amount and type of clothing worn is dependent on physical stature, gender, as well as social and geographic considerations.
Physically, clothing serves many purposes: it can serve as protection from the elements, and can enhance safety during hazardous activities such as hiking and cooking. It protects the wearer from rough surfaces, rash-causing plants, insect bites, splinters, thorns and prickles by providing a barrier between the skin and the environment. Clothes can insulate against cold or hot conditions. Further, they can provide a hygienic barrier, keeping infectious and toxic materials away from the body. Clothing also provides protection from harmful UV radiation.
Clothes can be made out of fiber plants such as cotton, plastics such as polyester, or animal skin and hair such as wool. Humans began wearing clothes roughly 83,000 to 170,000 years ago.
The first step in starting a home clothing business is deciding what types of clothing to sell. It is more beneficial to sell a particular niche of clothing, such as children's clothes vs. clothes in general. Customers tend to respect the expertise of specialists when shopping for specific clothing. Sell clothing items in which you are interested or have product knowledge. For example, sell women's casual clothes if you previously sold them on a job.
Instruction:
Step 1
Set aside a portion of your home for an office. Choose a spare bedroom, for example, so you can take advantage of the home office deduction for tax purposes.
Step 2
Decide whether you want to sell your products retail or wholesale. Consider that your profits will be greater in retail, and that larger companies usually sell wholesale.
Step 3
Obtain a vendor's license through your county or city administration office, as you will need to collect sales taxes from in-state customers. Apply for a doing business as license if you use a fictitious name for your business, according to Business.gov. Obtain your DBA from the same place you get your vendor's license.
Step 4
Find a wholesale or manufacturer supplier for you clothing products. Go to the National Association of Wholesaler-Distributors website at NAW.org. Call the main office and ask them to send you a list of clothing wholesalers. Order free retail trade publications from Tradepub.com. Peruse the classified ads in these trade publications for potential wholesalers. Examine the Thomasnet.com site for clothing manufacturers.
Step 5
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Call several of the wholesalers and manufactures. Find out which ones sell the products you plan to market. Ask the wholesalers and manufacturers if they will drop-ship products, which means they will ship products to your customers. Go with the drop shipping option as it will eliminate large investments in clothing inventory. Select the wholesaler or manufacturer that provides you with the lowest unit cost on clothing.
Step 6
Step 7
Set up a website for your home clothing business, or have one designed for you. Contact your supplier for pictures of the products you sell. Include these pictures on your website along with product descriptions and prices.
Step 8
Promote your clothing business by mail. Order a mailing list of clothing buyers through the Direct Marketing Association. Ask for the Cheshire or sticky labels of potential customers. Place the labels on envelopes. Insert your sales letters and brochures in the envelopes and mail them out.
Step 9
Hire a search engine optimizer to achieve a first-page ranking in search engines, including Google.com and Yahoo.com. Help your search engine optimizer create three- to- five-word phrases that best describe your products. Make sure these keywords are listed within the contents of your website for optimal results.
Step 10
Order products from your wholesale supplier when customers place orders. Pay the wholesaler just the wholesale price of the clothing, then keep the rest for yourself. Send customers' names and addresses to your wholesaler if you are using a drop shipper.
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Things Needed
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- Vendor's license
- DBA
- Wholesale supplier
- Clothing products
- Computer
- Printer
- Merchant account
- Website
- Sales letters
- Brochures
- Catalogs
- Price lists
- Order forms
Tip
- Maintain a database of your customers in your computer. Send customers catalogs and coupons every month or two for additional orders. You will likely make most of your profits from existing customers. The only cost involved in reaching existing customers are your printing and mailing costs.
References (6)
- Business.gov: Business Name Registration (Doing Business As)
- Business know-how: Find Suppliers for Your Business
- IRS.gov: What You Need to Know about the Home Office Deduction
- Entrepreneur: How to Find a Drop-Shipper
- Business Insider: 10 Basic SEO Tips To Get You Started
- Start a Clothing Business at Home
Resources (4)
About the Author
- Rick Suttle has been writing professionally since 2009, covering health and business for various online and print publications. He has worked in corporate marketing research and as a copywriter. Suttle holds a Bachelor of Science in marketing from Miami University and a Master of Business Administration from California Coast University. He is author of the novels "Hell Year" and "Suicide Peak."
Clothing Business, Clothing Business at Home, Start a Clothing Business at Home, Start Your Own Clothing Business
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