Start a Lighting Showroom Business

Many wanna-be entrepreneurs are looking and brainstorming with themselves or their group on what is the best business one should venture into. Though this kind of brainstorming is part and parcel of any good business venture, especially if one is starting a new one, the answer to the question of what is the best business one should enter into almost always is right in reach of their arms – or to put it more specifically right at their very homes. If you are reading this article it can be concluded that you have already thought of the profits one can reap from selling lights. The only issue that you are facing is how to start a lighting store so that your new found business acumen can be put into practice and start your way up to financial success.

There are many ways on how to start a lighting store and below are just several of the tricks of making this venture a successful one.

Make a Partnership with a Dealer to Start a Lighting Store

It is safe to say that since your business is starting a lighting store, the production of the very product itself is not of your area of expertise. This is where you will need a good dealer which will supply you with a variety of lighting fixture that are needed in homes and offices. Striking a good deal with a reliable lighting fixture dealer is the first step in making your store a successful business story. The task at hand is to scout for a well-proven and, if need be, creative lighting fixture manufacturers so that what you can offer to your patrons is abreast with the modern style of lighting an interior of a house or an office. It is also important for you to make a deal that will give you a satisfactory, quality products and at the same time a wide margin for you to gain profits from it.

Retailing Alliances is the Best Strategy to Start a Lighting Store

There is no question that you can pull off and be successful when starting your lighting store with just making an effort through traditional and even creative marketing strategy. You can use advertisement of any form to do this. But if you are just starting a lighting store and want to make a quick bulk sell as quickly as you can to achieve return of investment, making alliance with home furniture shop, architects, home builders, and interior designers can boost your sell.

Types of Lighting for a Retail Store

Store owners are more and more painfully aware of the significant cost that proper lighting consumes. However, retail experts are equally aware that lighting has a significant effect on shoppers' comfort level and perception of items within a store, which directly affects sales success. Knowing what types of lighting exist for retail stores will help you decide what kind of fixtures or elements will work best for your particular store.

All Categories Lighting:

Lighting Fixtures

Crystal Chandeliers

Tiffanies

Bathroom Lighting

Ceiling Lighting

Wall Sconces

Recessed Lighting

Pendant Lighting

Step Lighting

Rail Systems

Track Lighting

Table Lamps

Floor Lamps / Torchieres

Outdoor Lighting

Landscape Lighting

Ceiling Fans

Mirrors

Accessories

Accent Lighting

Accent lighting best complements stores that sell high-end luxury items, but stores featuring more casual items may use it specifically for showcases. Holiday other special items might also benefit from the attention that accent lighting provides. Accent lighting is quite bright and uses a significant amount of electricity, and is therefore typically used just to highlight particular items, rather than being the general lighting source.

Ambient Lighting

Ambient lighting is usually used as overhead lighting for the whole store. A chandelier in the center of a small store would be considered ambient lighting, although other types of fixtures are ambient as well. Since ambient lighting is what lights the store, white bulbs should always be used in a way that's bright enough for customers to see well, but not so bright that it hurts to look in the direction of the fixture.

High Activity Lighting

High activity lighting is a cross between the more general ambient lighting and the very specific accent lighting. High activity lighting is effective in a store with many products, aisles, shelves and registers. This type of lighting brings attention to all the nooks and crannies that may otherwise be overlooked due to shadowy areas or dark corners. High activity lighting refers to small bulbs that may be installed directly into walls, ceilings or shelving units in a subtle yet effective position.

Screw-Based Track Lighting

Screw-based lighting was originally designed for residential use. Individual bulbs placed in lamps that are turned on and off as needed don't use a tremendous amount of electricity, but retailers traditionally have steered away from this type of lighting because of the extreme amount of bulbs and lamps necessary to light an entire store this way. In more recent years, lighting experts have developed a screw-based track lighting system featuring energy-efficient bulbs that use a fraction of the amount of electricity the older standard bulbs would have. This type of lighting is attractive for modern store design cosmetic effects and is cost-effective upfront as well as over the long run in terms of electricity usage. Screw-based track lighting works well for small but modern stores or salons seeking a high-end gallery-type appeal.

Tips and Warnings

Lighting design and consultation

Residential and Commercial

Recessed Cans, Track Lighting, Ceiling Fans, Exterior & Landscape Lighting, Chandeliers, Table & Floor Lamps, Wall Sconces, Bath & Kitchen Lights, Cable Systems

Basic lamp repairs on the premises.

Full line of halogen, xenon, fluorescent and incandescent light bulbs for that hard-to-find bulb.

Full line of dimmer switches to help accentuate your lighting.

Trade and quantity discounts.

Expert installation available.

References (5)

Lighting Design Lab: Introduction to Retail Lighting

Retail minded: The Impact of Store Lighting

EC&M: State-Of-The-Art Screw-Based Lighting Systems

Start a Lighting Showroom Business