An electronic book (variously: e-book, eBook, e-Book, eBook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", many e-books exist without any printed equivalent. Commercially produced and sold e-books are usually intended to be read on dedicated e-book readers, however, almost any sophisticated electronic device that features a controllable viewing screen, including computers,tablet computers, and smartphones can also be used to read e-books.
E-book reading is increasing in the US, since by 2014 28% of adults had read an e-book, compared to 23% in 2013. This is increasing because 50% of Americans by 2014 had a dedicated device, either an e-reader or a tablet, compared to 30% owning a device at the end of 2013
While some people still prefer the convenience of a printed book, many people now choose to download and read eBooks instead. It is the preferred method if you want to read the information instantly rather than wait for it to arrive in the mail. Because you do not have to pay printing costs, starting a profitable e-book business is very possible for just about any type of written publication.
Having a profitable eBook business allows you to work from home---or from anywhere in the world. While this sounds ideal, you should be aware that it does take time, planning and hard work to establish a lucrative online business selling eBooks. One of the differences between a profitable eBook and one that bombs is writing about something that people want to know and that they will pay to learn. If you're writing about things that are readily available online free, you'll have a hard time selling your books.
Things You'll Need
- eBook
- Website
Instructions:
Step 1
Identify a specific niche that you want to reach with your eBooks. Determine their needs and desires so that you can cater to them when writing and publicizing your eBooks online.
Step 2
Choose a PDF creator program as well as a digital rights management solution that protects eBooks from theft or unauthorized sharing. This is important if you want the business to be profitable -- if eBook pirates distribute the book for free it negatively affects your bottom line. As industry expert Albert Greco of Fordham University states "It's fair to say that piracy of e-books is exploding."
Step 3
Create a sales webpage that explains all features and benefits of your e-book. The text should discuss the needs of your target customer and entice him to download the book immediately. Hire an SEO specialist to optimize your website. SEO optimization helps bring targeted traffic into your website in a cost-effective manner to keep your business profitable.
Step 4
Choose an online payment service that allows you to accept payments from your e-book buyers. Select the least expensive option, with low or no monthly fees and reasonable per-transaction fees to keep your eBook operation profitable.
Step 5
Store your eBook file on a protected online server that can't be accessed with a simple web search. Third party services will store and deliver the e-book on your behalf for a fee.
Step 6
Format your e-book so that it is simple to read. Choose a 12- to 14-point font for your text and set your eBook page sizes to at least 5 inches wide by 7 inches tall.
Step 7
Take the time to make your eBook one of the most complete and authoritative resources on your subjects. Order the eBooks of competitors to discover ways to create a superior eBooks products. When your content is thorough and helpful to readers, they may refer the eBook to other readers for purchase.
Step 8
Visit websites in forums where the subject matter of your eBook is discussed to promote your eBook for free. For instance if your e-book is about cars, visit car forums online. Place the link to your eBook sales page in the signature of your forum posts if allowed.
Step 9
Find a problem to solve. Identifying a good niche is perhaps the most important thing that you need to do if you want to own a successful eBook company. Start by looking at topics that you already know a lot about or that interest you. Make a list of things that people may want to know about that topic. For example, if you are interested in dogs, you may know that people want to know about how to train their dog or how to pick a dog that's right for their family. These problems are potential eBook topics.
Step 10
Check for other solutions to the problem. Once you have a few potential problems, look to see if other websites or books address this problem. If solutions already exist, determine how you could do a better job.
Step 11
Write an eBook to solve that problem. Your eBook should be long enough to solve the problem. This could be just a few pages or it could be a hundred pages. Have someone else edit the book for clarity to be sure that you haven't left out any steps.
Step 12
Convert your document to a PDF file. A portable document format, or PDF, is the standard format for eBooks because people can open the file on any computer. Adobe Acrobat is a software program that creates PDF files. However, you can also use a free software program, such as Open Office, to create the PDF file.
Step 13
Decide on the cost of your eBook. Consider your market to decide how much to charge. Some industries will only support a low price for eBooks, while others will pay a premium for quality information.
Step 14
Purchase a domain name and hosting. Choose a domain name that's related to your eBook. You'll also need a hosting plan, which is where you will keep the files for your website.
Step 15
Sign up with a sales processor. You need a method to accept money from customers. Check out ClickBank.com or PayPal.com, which are both popular choices.
Step 16
Write a sales page and upload it to your website. Your sales page should be compelling and explain to potential customers the benefits of your eBook. If possible, include testimonials of people that have read your eBook and can verify that your solution works. Upload this into your website.
Step 17
Send Web traffic to your offer. You can't have a profitable eBook business if people aren't visiting your website. You can get free Web traffic by writing articles and using search engine optimization, which helps your site show in the search engines. Alternatively, you can pay for traffic through Google Adwords or similar programs.
Step 18
Capture customer leads. When customers visit your site, they won't always immediately buy. Invite them to sign up for a mailing list to receive more information by email. Send them emails that include additional information about their problem, but also advertisements about your eBook.
Step 19
Recruit affiliates to do the sales work for you. By offering a certain percentage of sales, you can sell more eBooks by doing less work. Look for others in your niche who have websites and let them know that they can make money by promoting your eBook.
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