Dog training services are in high demand as pet owners continue to
demonstrate a willingness to invest in the well-being of their animals.
A dog training business can be a profitable option with a low start-up
cost for those looking to become a part of the animal service industry.
Some say it’s a dog eat dog world. However Dog Training Business owners are thinking otherwise. They see opportunity with the
pets they love.
This Dog Training Business guide is for those dog lovers out there who just can’t get enough of them.
Here are steps to start a dog training business:
Step 1: Familiarize yourself with the industry and find time to get experience.
Step 2: Have a dog training business plan.
3: Get a business permit and get a business name.
Step 4: Find a location and purchase whatever equipment that maybe necessary for training dogs.
Step 5: Hire more trainers.
Step 6: Develop a socialization program.
Step 7: Design a flyer.
Form Your Business
Most dog trainers are self-employed and operate their business as a sole proprietorship, though other options include operating as a partnership, limited liability company
(LLC), or corporation. Each type of business has advantages and
disadvantages, so an attorney or tax advisor should be consulted.
It may be necessary to take out a business license, additional
permits, or a basic liability insurance policy as a part of starting a
dog training business. Trainers must check with their local government
to determine what measures will be necessary.
Many trainers do not rent a physical location from which to operate
their business; rather, they travel to client homes or to boarding
facilities to provide training exercises. This helps cut down on the
operating costs for the business. Additionally, there is very minimal
investment required for acquiring equipment (perhaps a few extra
leashes, clickers, treats, or other training aids). Overall, there is a
very low overhead cost for this type of business.
Marketing & Networking
Marketing is critical to a dog trainer’s success. Word of mouth will
eventually provide many referral clients, but initially a trainer will
need to do some serious legwork to attract clients.
A trainer should consider coming up with a catchy name or logo that
potential customers will be able to remember easily. The business logo
and contact information should be displayed on a trainer’s vehicle,
either through permanent application or using custom magnets.
Additional advertising options could include a web site (with
newsletters and coupons), ads in local print publications, and business
cards or brochures that can be distributed at businesses.
It is always a smart move to network with dog walkers, pet sitters,
pet boutiques, and veterinary clinics to get information out to
potential dog-owning clients. In return, a trainer can offer to give
reciprocal referrals when new clients ask for advice on other reputable
pet service providers.
It may also be possible to contract with boarding kennels or doggie
day care businesses to provide regular training services; this strategy
will result in trainers saving a great deal on travel expenses by being
able to service a large number of dogs in one concentrated area.
Dog Training, Dog Training Business, How to Start a Dog Training Business, Starting Dog Training Business to Earn Money
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