Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. In book publishing, flap copy and jacket flap copy describe the brief summary of a book which often appears on the inside of the book's hardcover dust jacket; back cover copy is similar, often briefer text placed on the book's outside back cover; catalog copy is another book summary maintained in a publisher's catalog of published books. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.
Copywriting services have become a growing industry since the surge of the information technology revolution. Not everyone has the talent to string words into a form that readers and customers love, so good copywriters are in great demand.
Whether you're a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put you on a path to success. At its core, copywriting is another device in a business' marketing toolbox. Well-written copy can make or break an ad or marketing piece. With that in mind, copywriting can equate to either well-spent advertising investments or a waste of advertising dollars.
Launching a freelance copywriting career is not only possible, but profitable as well. Here are some steps to get you started: