Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media
Social media is no different from a work that requires an understanding of the appropriate tools for the job. You can’t plant a seed without a soil, and you can’t pitch hay with a shovel. If you are one of the budding entrepreneurs or an owner of a small business, you should consider how to communicate about your product and new service.
Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.
Although social media platforms offer their ownmarketing tools — Twitter targeted ads, Facebook Pages,Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer works on today's increasingly social-media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 19 social media marketing solutions to help you get there.
