Chocolate is a typically sweet, usually brown, food preparation of Theobroma cacao seeds, roasted and ground, often flavored, as with vanilla. It is made in the form of a liquid, paste or in a block or used as a flavoring ingredient in other sweet foods. Cacao has been cultivated by many cultures for at least three millennia in Mexico and Central America. The earliest evidence of use traces to the Mokaya, with evidence of chocolate beverages dating back to 1900 BC. In fact, the majority of Mesoamerican people made chocolate beverages, including the Mayans and Aztecs, who made it into a beverage known as, a Nahuatl word meaning "bitter water". The seeds of the cacao tree have an intense bitter taste and must be fermented to develop the flavor.
If you’ve decided to channel your chocolate passion into a home-based business, you’ll want to stay apprised of changing trends in the chocolate market. For instance, be aware of new consumer flavor preferences, says Joan Steuer, owner of chocolate industry forecasting firm Chocolate Marketing. In addition, creative packaging ideas or tie-ins with other products will help you stand out. You'll also need to be vigilant monitoring other industries to identify trends that apply to the chocolate industry, Steuer says. With this knowledge, you'll be set to embark on starting your home business.
After fermentation, the beans are dried, cleaned, and roasted. The shell is removed to produce cacao nibs, which are then ground to cocoa mass, pure chocolate in rough form. Because the cocoa mass is usually liquefied before being molded with or without other ingredients, it is called chocolate liquor. The liquor also may be processed into two components: cocoa solids and cocoa butter. Unsweetened baking chocolate (bitter chocolate) contains primarily cocoa solids and cocoa butter in varying proportions. Much of the chocolate consumed today is in the form of sweet chocolate, a combination of cocoa solids, cocoa butter or other fat, and sugar.Milk chocolate is sweet chocolate that additionally contains milk powder or condensed milk. White chocolate contains cocoa butter, sugar, and milk but no cocoa solids.
There are many home based chocolate business ideas to suit all skill levels and every personality. Whether you love working in the kitchen, at the computer, or in front of a group of people, as long as you love chocolate you are sure to find a business idea that appeals to you.
Type of Chocolate
- Several types of chocolate can be distinguished. Pure, unsweetened chocolate contains primarily cocoa solids and cocoa butter in varying proportions. Much of the chocolate consumed today is in the form of sweet chocolate, combining chocolate with sugar. Milk chocolate is sweet chocolate that additionally contains milk powder or condensed milk. In the U.K. and Ireland, milk chocolate must contain a minimum of 20% total dry cocoa solids; in the rest of the European Union, the minimum is 25%. "White chocolate" contains cocoa butter, sugar, and milk, but no cocoa solids. Chocolate contains alkaloids such as theobromine and phenethylamine, which have some physiological effects in humans and has been linked to serotonin levels in the brain, but the presence of theobromine renders it toxic to some animals, such as dogs and cats. Dark chocolate has been promoted for unproven health benefits, as it seems to possess substantial amounts of antioxidants that reduce the formation of free radicals.
- White chocolate, although similar in texture to that of milk and dark chocolate, does not contain any cocoa solids. Because of this, many countries do not consider white chocolate as chocolate at all. Although white chocolate was first introduced by Hebert Candies in 1955,Mars, Incorporated, was the first to produce it in the United States. Because it does not contain any cocoa solids, white chocolate does not contain any theobromine, so it can be consumed by animals.
- Dark chocolate is produced by adding fat and sugar to the cacao mixture. The U.S. Food and Drug Administration calls this "sweet chocolate", and requires a 15% concentration of chocolate liquor. European rules specify a minimum of 35% cocoa solids. Dark chocolate, with its high cocoa content, is a rich source of epicatechin and gallic acid, which are thought to possess cardioprotective properties. Dark chocolate has also been said to reduce the possibility of a heart attack when consumed regularly in small amounts. Semisweet chocolate is a dark chocolate with a low sugar content. Bittersweet chocolate is chocolate liquor to which some sugar (typically a third), more cocoa butter, vanilla, and sometimes lecithin have been added. It has less sugar and more liquor than semisweet chocolate, but the two are interchangeable in baking.
- Unsweetened chocolate is pure chocolate liquor, also known as bitter or baking chocolate. It is unadulterated chocolate: the pure, ground, roasted chocolate beans impart a strong, deep chocolate flavor.
- Raw chocolate, often referred to as raw cacao, is always dark and a minimum of 75% cacao. Because the act of processing results in the loss of certain vitamins and minerals (such as magnesium), some consider raw cacao to be a more nutritious form of chocolate.
- Chocolate may have whitish spots on the dark chocolate part, called chocolate bloom; it is an indication that sugar and/or fat has separated due to poor storage. It is not toxic.
- Whether you are passionate about creating rich, creamy chocolate masterpieces or just passionate about indulging in them, there is a home based chocolate business that will suit your talents and tastes.
Things Needed
- Business license
- Sales tax license
- Product line information
- Promotional plan
- Chocolate-making equipment
- Health department certificate
- Packaging supplies
Instruction:
- Think about other chocolate treasures you make that get rave reviews from friends and family members. Chocolate-dipped plastic spoons or chocolate scones and biscotti might appeal to local coffee shops. Visit business complexes with a basket of chocolate muffins, cookies, and cakes wrapped in individual servings in the afternoons to tempt office workers chained to their desks yet craving an after-lunch goodie. Gift baskets are appreciated year-round and make a great home based chocolate business idea. Load attractive baskets with assorted chocolate candies, cookies, fudge, and even chocolate-flavored coffees.
- Organize your chocolate business. Meet with a certified public accountant experienced with home-based businesses. Determine the best business structure: sole proprietorship, limited liability company or corporation. Consult a commercial insurance agent about the proper policy for your homemade chocolate business. Visit your city or county clerk’s office for a business license, and inquire about other necessary permits. Contact your state department of revenue for a sales tax license.
- Finalize your product line. List your chocolate creations by variety and flavor. For example, you can produce chocolate, chocolate divinity and chocolate peanut butter fudge. If cakes are on the menu, create a well-rounded selection for different tastes. Finally, remember that chocolate devotees appreciate unconventional creations as well. Explore new product and flavor combinations with trusted family and friends.
- Create a yearlong promotional plan. Spread out your calendar and identify dates that would be enhanced by fine chocolate products. Examples include Valentine’s Day, Mother’s Day and birthdays. Design a promotion for each event, and integrate all of your products into the overall plan. Explore a “Chocolate of the Month” promotion to create a regular customer base. Finally, widen your circle of contacts by holding chocolate tasting parties at friends’ homes.
- Obtain the equipment needed. Making a batch of fudge for friends is different than turning out 50 pounds in a few days to sell at a food fair. Candy making requires exact temperatures and timing, particularly since chocolate burns easily. Storage of the raw ingredients may mean that you need additional cabinets. Unprepared chocolate and the finished candies require storage within a limited range of temperatures. A wine refrigerator is ideal. The kitchen, or wherever the chocolate is being made, needs to be kept between 65 to 68 degrees Fahrenheit, according to the website baking911.com. That may require an additional air conditioning unit.
- Obtain health department approval. Since you’ll be making and selling products for public consumption, your local health department will likely need to approve your production facility’s cleanliness and sanitation. Obtain information on local requirements, and schedule an inspection date. Thoroughly scrub your preparation area beforehand, and correct any discrepancies immediately.
- Purchase your chocolate packaging supplies. Obtain quality cake and candy boxes for your chocolate confections. Explore quantity discounts by anticipating your packaging needs for all of your promotions. Include nonperishable chocolate-making supplies as well. If you plan to market your products in local retail outlets, order a selection of stands and display fixtures.
- Market a demonstration batch. Create and package two or three varieties of candy or fudge, and personally visit day spas and upscale beauty salons with samples and product for sale. Continue your “free sample” tour at professional offices and real estate agencies. Provide popular restaurants and delis with samples, and ask the owner or manager if the eatery will agree to carry your products.
- Market through your chamber of commerce. Join the chamber and take advantage of the opportunities you’ll receive as a member. For example, you can bring product samples to a member seminar or exhibit at an upcoming chamber business expo event. Pinpoint member businesses that would benefit from regularly gifting clients with your chocolate products. You can join your local chamber through the U.S. Chamber of Commerce.
- Find a market niche. Determine what will make your chocolate business different from others in your area. For example, there may be lots of people offering gourmet truffles but only a few who offer exotic fruit-flavored truffles, chocolate-dipped fruits or monogrammed truffles for weddings.
- Line up suppliers. Reliable sources are critical with a food business. The taste of your chocolates should not vary. Customers expect the raspberry bars they buy this month to taste exactly the same as the ones they bought last month. Packaging is an important factor in gourmet chocolates. If you're charging $25 a pound, customers expect fancy boxes and ribbons. A plain Jane white paper bag won't make your chocolates seem as attractive.
- Determine where you will sell your chocolate. Selling at arts and crafts shows requires traveling and investing in a booth. Farmers' markets take place in the same location each week so you may not need to travel far but you'll still have to invest in a booth and a way to keep the chocolates from melting. Providing your chocolates to restaurants only requires delivery but you won't be able to charge retail price for your delicious creations.
Tip
- Set up a website to capture sales from buyers who shop online.
- Of course, if you are making and selling food products, you must abide by laws and regulations regarding food safety and handling. Your local Chamber of Commerce can point you in the right direction. Further, make sure you charge enough for your products to cover your expenses so you make a profit.
Warning
- Many residential kitchens won't pass a health and safety inspection. Find a backup facility in case yours is not up to health department specifications.
- Store the chocolate and transport it in coolers kept between 65 to 68 degrees Fahrenheit. Storing the chocolate at a colder temperature results in the surface becoming dull with a whitish cast. This doesn't affect the taste of the chocolate but does mar how it looks. Storing the chocolate above 70 degrees Fahrenheit makes it subject to melting.
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