The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Day spasare also quite popular, and offer various personal care treatments.
Day spas can provide welcome relaxation for clients with stressful schedules, and without time for home pampering regimens. “Entrepreneur” magazine notes that day spas offer many services featured at spa resorts. Serve your regional market by analyzing your market’s demographic makeup. Visit your city’s Chamber of Commerce for market data, such as residents’ age and income levels, educational background and leisure time activities. Gauge your market’s sophistication and readiness for unconventional day spa services