Stationery has historically pertained to a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil cases and other similar items.
You can choose from a number of business models when opening a stationery store business, so you must first decide on the products and services you wish to offer. Consumer stationery stores sell pre-printed, custom printed or blank stationery and invitations. Business stationery businesses sell custom printed stationery and related items for business use. Both business types may provide in-house printing, or contract with a wholesale vendor for printing services, but each requires different marketing and advertising strategies, merchandise stock inventory and pricing structures.
