Adventure travel is a type of tourism, involving exploration or travel with perceived (and possibly actual) risk, and potentially requiring specialized skills and physical exertion. Adventure tourism has grown in recent decades, as tourists seek different kinds of vacations, but measurement of market size and growth is hampered by the lack of a clear operational definition. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.
Access to inexpensive consumer technology, with respect to Global Positioning Systems, flash packing, social networking and photography, have increased the worldwide interest in adventure travel The interest in independent adventure travel has also increased as more specialist travel websites emerge offering previously niche locations and sports.
Have you ever thought about starting your own adventure travel business?
Want a fun and lucrative career in hospitality and the active travel industry?
This episode of Travel Business Success Radio Podcast is FILLED with Nuggets of Gold to help current and future travel professionals succeed.
