How to Create a Safari Brochure

Tuesday, July 30, 2013

How to Create a Safari Brochure

A brochure is an excellent promotional piece for a safari company. It gives potential clients something tangible to review and share with family and friends. A brochure filled with photos creates a visual idea of what the safari experience would like. When creating a safari brochure, it is important to consider software, audience, storyline, layout and production.

Step 1

Choose a software program. To create a safari brochure, you will need a computer program to lay out text and photos. Novice users can use something as simple as Microsoft Word, which comes with built-in brochure templates. Advanced users should consider Adobe Photoshop or In Design, which are industry-standard layout software programs.

Step 2

Analyze your audience. As you create your safari brochure, consider your target audience. Are you marketing to budget travelers or travelers with a higher budget? What is your audience likely to value in a safari--comfort, safety, the sense of "roughing it?" Understanding your audience allows you to create an informative brochure and valuable marketing tool.

Step 3

Develop a brochure story. The best brochures tell a compelling story with a continuous flow of text and imagery. Write a simple outline of the brochure story that emphasizes the things that are important to possible safari-goers. For example, if marketing to adventurous travelers, the brochure story might focus on the exciting and dangerous aspects of a safari. Highlight the features of your safari that set it apart from your competitors--do you camp within sight of elephant herds? Will you get closer to lions than any other outfitter? Use compelling language and provide subheads for easy scanning of the brochure.

Step 4

Design a layout. Using a software program, lay out your text and photos in a logical manner. Use bright, eye-catching photos with lots of color. If possible, choose images that show action or photos from past safari adventures. Include captions to increase the excitement of different experiences. When formatting your text, use bold fonts and colors to draw attention to important concepts. If your prices are excellent, for example, be sure that they are displayed prominently.

Step 5

Print your brochure. Printing is one of the most important steps in producing a quality safari brochure because a quality product will be more convincing than a photocopied flyer. This is particularly true if your safari is on the higher end of the price structure. Call several different printers for quotes. Ask for a proof before the final print run so you can review the quality and check for final errors.

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Resources (1)

How to make a brochure with Microsoft Word

About the Author

Elizabeth Smith has been a scientific and engineering writer since 2004. Her work has appeared in numerous journals, newspapers and corporate publications. A frequent traveler, she also has penned articles as a travel writer. Smith has a Bachelor of Arts in communications and writing from Michigan State University.

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Easy Tips and Ideas to Start Business

Although anyone can start a business, many people fail because of a bad product or improper research. If you want to start your own business, you can improve your chances for success before you even begin. In order to make your business successful, start strong and make sure that your idea will hold out for the long haul.

Have a Good Product

Ensure that you plan to sell something useful. Although you may think that your product is important or special, that doesn't mean the general public will agree. Ask friends, family and strangers what they think of your product. If they don't seem that interested, ask them why. With their suggestions, you can either improve the product or scrap the idea completely. According to Brad Sugars of Entrepreneur magazine, most small businesses fail because they sold a product that didn't have an adequate market. This also applies to small businesses that provide a service. A lawn-care business might be useful for part of the year in a northern state, but it is in-demand year-round in the south. Consider whether people will actually want to use your service and get constructive advice from those not afraid to give their opinion.

Research Local Businesses

Research local companies before starting up your own business. This will not only give you an idea of the amount of competition you will have, but it will also help you price your product or service. If you're looking to start a wedding photography business, you may find during your research that the market is over-saturated in your area. If not over-saturated, you should contact each business and ask them for a price list. Alter your prices so you can stay competitive with the competition in town. Researching similar local businesses will also help you decide where to locate your business location. Try not to start up a store or office close to another business of your type. If your small business is located away from similar business types, this will cause locals to choose you over businesses that are farther away from where they live.

Get Professional Advice

You may know someone who has started their own successful business. Ask him for advice and listen to his stories of how he started his company. You may gain useful advice on the good and bad ways to start a business. Local entrepreneurs can also introduce you to local product providers or advertisers that you may not have met without their help. Accept any advice with open arms, especially if the advice is coming from someone successful in the area.

How to Calculate Business Start Up Costs

Starting a business in no easy endeavor. It takes a great deal of research, perseverance and hard work. While sweat equity will make your small business more successful, you will most likely need real capital to get the business started. Before you start raising capital and/or investing your own funds, the first thing you need to do is determine the total start-up costs.

Step 1

Determine your costs of sales. For most small businesses this means inventory, the cost of raw materials, manufacturing equipment, shipping, packaging, and warehousing. However, not all businesses sell products. In this case, the cost of sales is primarily the direct labor involved in making the sale. For example, to open a small shoe business entails purchasing enough inventory ($10,000) to stock the store.

Step 2

Determine professional fees. Planning your business structure, i.e., limited liability corporation or general partnership, means hiring an attorney. There may also be the need to pay an attorney for help with establishing trademarks, copyrights, and patents. In this scenario, that puts total professional fees at an estimated $20,000.

Step 3

Determine technology costs. Technology can greatly reduce the cost of labor for small business if used effectively. Most small businesses require computers, printers, cell phones, website development, Internet access, software applications, information security, data storage, and outsourced information technology (IT) consulting. If the cost of technology is $10,000 to start, add an additional $5,000 a year for maintenance (hint: maintenance is not included in start-up costs).

Step 4

Determine administrative costs. This varies with business types and may include items such as business insurance, office supplies, product packaging, parking, rent, express shipping, desks, chairs, fax machines, phones, or anything else necessary to operate the business daily. A good estimate for start-up administrative costs would be $5,000 for the first six months.

Step 5

Determine initial sales and marketing costs. Now that you have your product, you need to let folks know about it. Sales and marketing costs generally include marketing materials for presentations, printing stationery, business cards, advertising, trade show events, and public relations. These initial sales and marketing costs can add up to $3,000.

Step 6

Determine the wages and benefits needed to secure a staff. This includes employee salaries, benefits, workers compensation, and payroll taxes. Let's put the cost of wages and benefits estimated at $20,000 for the first three months of business.

Step 7

Add all costs associated with starting the business for a total. Be sure to only include business start-up costs that will be incurred in the first three to six months of operations. For this example, the calculation is: $10,000 + $20,000 + $10,000 + $5,000 + $3,000 + $20,000 = $68,000.

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Tuesday, July 30, 2013