How to Start a Printing Business at Home

Saturday, August 31, 2013

How to Start a Printing Business at Home

While the Internet may be taking over many aspects of printing, some things are still preferred on paper. Banners, programs for special functions, birthday and holiday greetings are all still popular on paper. It's not exactly socially acceptable to hand someone a laptop to look at when they enter the church for a wedding, after all. Niche printers, those who specialize in certain areas and create unique and interesting designs, are also becoming more popular.

Step 1

Research your local market. Find out if there is a demand for printing services in your local community. A lot of competition does not necessarily mean you shouldn't start your printing business, but you may want to narrow your focus or try to do most of your business nationwide on the Internet.

Step 2

Call your county or city clerk's office. Find out if you need a license to operate a business from your home. If you won't have a lot of traffic coming to and from your house and won't need a lot of parking, this shouldn't be a problem.

Step 3

File your business name with the Secretary of State. You should be able to find this form on your Secretary of State's website. If not, give the office a call, and it can send you the appropriate forms to fill out when filing a new business. In Harris County, Texas, you need to walk into the county clerk's office at 201 Caroline St. in Houston or download a copy of the Assumed Name (for a business) off the county clerk's website. You and any other owners of the business need to bring government identification, such as a driver's license, and you can fill out the form at the clerk's office. As of June 2010, there is $15 fee for the first owner and 50 cents for any additional owner. You can also have the completed form notarized and then mail it to: County Clerk, Harris County, P.O. BOX 1525, Houston, TX 77251-1525. No other licensing is required for a printing business in Texas.

Step 4

Purchase your equipment. At first, you may not be able to afford a lot of equipment, so you will need to create a relationship with a local or Internet-based commercial printer. This is essential if you will be selling banners and other large printed items. However, for smaller items, you will be able to perform your duties with a computer and the necessary design software, such as Adobe Photoshop and Illustrator. A digital printer will be expensive but the most valuable piece of equipment you own. Not only will you be able to print your proofs, but many small jobs can be done from there. You will also need toner, paper, a paper cutter, other tools and materials if you personally cut or design the paper.

Step 5

Build a portfolio. You can start sending the word out about your business by volunteering to do print work for area organizations and charities. Offer to create and print their newsletters, business cards, invitations and event programs. Ask if you can use what you've created in your portfolio. This will give you experience as well as something to show potential clients.

Step 6

Promote your new business with your expertise. Create and print your own business cards, newsletter, brochure and flyers. Use these to promote your business. Hand them out to friends and family, and bring them to events that you participate in. Advertise in local publications to promote your design and printing skills. Perhaps develop an insert to go inside your paper to really illustrate what you can do. A website will also be valuable, particularly if you create interesting and unique announcements, programs and invitations. You may need to consult a web programming professional to enable your customers to input their specific information and order online.

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About the Author

Michelle Hogan is a writer and the author of 13 books including the 2005 bestselling memoir, "Without a Net: Middle Class and Homeless (With Kids) in America." Hogan studied English at American University and has been writing professionally since 1998. Her work has appeared in "The New York Times," "Redbook," "Family Circle" and many other publications.

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Easy Tips and Ideas to Start Business

Although anyone can start a business, many people fail because of a bad product or improper research. If you want to start your own business, you can improve your chances for success before you even begin. In order to make your business successful, start strong and make sure that your idea will hold out for the long haul.

Have a Good Product

Ensure that you plan to sell something useful. Although you may think that your product is important or special, that doesn't mean the general public will agree. Ask friends, family and strangers what they think of your product. If they don't seem that interested, ask them why. With their suggestions, you can either improve the product or scrap the idea completely. According to Brad Sugars of Entrepreneur magazine, most small businesses fail because they sold a product that didn't have an adequate market. This also applies to small businesses that provide a service. A lawn-care business might be useful for part of the year in a northern state, but it is in-demand year-round in the south. Consider whether people will actually want to use your service and get constructive advice from those not afraid to give their opinion.

Research Local Businesses

Research local companies before starting up your own business. This will not only give you an idea of the amount of competition you will have, but it will also help you price your product or service. If you're looking to start a wedding photography business, you may find during your research that the market is over-saturated in your area. If not over-saturated, you should contact each business and ask them for a price list. Alter your prices so you can stay competitive with the competition in town. Researching similar local businesses will also help you decide where to locate your business location. Try not to start up a store or office close to another business of your type. If your small business is located away from similar business types, this will cause locals to choose you over businesses that are farther away from where they live.

Get Professional Advice

You may know someone who has started their own successful business. Ask him for advice and listen to his stories of how he started his company. You may gain useful advice on the good and bad ways to start a business. Local entrepreneurs can also introduce you to local product providers or advertisers that you may not have met without their help. Accept any advice with open arms, especially if the advice is coming from someone successful in the area.

How to Calculate Business Start Up Costs

Starting a business in no easy endeavor. It takes a great deal of research, perseverance and hard work. While sweat equity will make your small business more successful, you will most likely need real capital to get the business started. Before you start raising capital and/or investing your own funds, the first thing you need to do is determine the total start-up costs.

Step 1

Determine your costs of sales. For most small businesses this means inventory, the cost of raw materials, manufacturing equipment, shipping, packaging, and warehousing. However, not all businesses sell products. In this case, the cost of sales is primarily the direct labor involved in making the sale. For example, to open a small shoe business entails purchasing enough inventory ($10,000) to stock the store.

Step 2

Determine professional fees. Planning your business structure, i.e., limited liability corporation or general partnership, means hiring an attorney. There may also be the need to pay an attorney for help with establishing trademarks, copyrights, and patents. In this scenario, that puts total professional fees at an estimated $20,000.

Step 3

Determine technology costs. Technology can greatly reduce the cost of labor for small business if used effectively. Most small businesses require computers, printers, cell phones, website development, Internet access, software applications, information security, data storage, and outsourced information technology (IT) consulting. If the cost of technology is $10,000 to start, add an additional $5,000 a year for maintenance (hint: maintenance is not included in start-up costs).

Step 4

Determine administrative costs. This varies with business types and may include items such as business insurance, office supplies, product packaging, parking, rent, express shipping, desks, chairs, fax machines, phones, or anything else necessary to operate the business daily. A good estimate for start-up administrative costs would be $5,000 for the first six months.

Step 5

Determine initial sales and marketing costs. Now that you have your product, you need to let folks know about it. Sales and marketing costs generally include marketing materials for presentations, printing stationery, business cards, advertising, trade show events, and public relations. These initial sales and marketing costs can add up to $3,000.

Step 6

Determine the wages and benefits needed to secure a staff. This includes employee salaries, benefits, workers compensation, and payroll taxes. Let's put the cost of wages and benefits estimated at $20,000 for the first three months of business.

Step 7

Add all costs associated with starting the business for a total. Be sure to only include business start-up costs that will be incurred in the first three to six months of operations. For this example, the calculation is: $10,000 + $20,000 + $10,000 + $5,000 + $3,000 + $20,000 = $68,000.

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Saturday, August 31, 2013